A Brand Reborn

As the official ball of the NBA since 1983, Spalding has been at the center of the game’s most defining moments. So why is a product with so much respect, not the beloved brand you’d expect it to be? Inaction.

In 2015, we were tapped to re-imagine the possibilities for this iconic basketball brand and gave Spalding a strategic and creative makeover to better connect with the game’s loyal fan base. From a new visual identity to its first integrated communication plan in years, we didn’t just aim to create a campaign, we wanted to start an authentic movement.

While the job is not complete, Spalding is on its way to complement its foundation as the players’ ball with sports-culture credibility it deserves.